Carlos Amorales' works in the Celebrity Pet series share a common motif, delving deep into the nuances of contemporary life and digital imagery. The viewer encounters a non-linear narrative evolving through copy-paste logic, where the visual information repeats in a cyclical manner, offering new meanings as depicted characters mutate from one version to the next.

A recurring, symbolism-laden object in the works is the mask, a common motif in Amorales' oeuvre. Hiding and distorting the depicted persona, the mask can be considered as an interface between reality and fiction, the public and the private, art and reality. The artist observes how the realms of society and social media have been merged together and have become indistinguishable, turning social media into a game of masks without most people being aware of it.