Gardar Eide Einarsson works with found and appropriated source materials to think about the images that surround us and the work they do to interpellate us. 

Ideas around personal liberty, belonging, inclusion/ exclusion, and propaganda are explored with a view to what role culture plays in ideological systems and how artists and art institutions both are implicated in the dominant structures while at the same time perhaps offering a way around and outside them. How do we as individuals navigate the course between our freedom and our inscription in the symbolic structure of the societies we exist within?

He addresses this subject matter through diverse media such as installations, paintings, sculptures, etc. in a deadpan and often humorous way and with an awareness of the institutional context of contemporary art. 
 
Fluorescent Pink (Paper):
As the title indicates the painting is made with a fluorescent pink on paper. The expression of the painting is composed of juxtapositions — visual, cognitive, and emotional. Based on scientific evidence the pink color has a positive effect on the human being.